Creative director and designer

Creative Director with 10 years experience in art direction, ideation and building creative cultures that repeatedly produce exceptional work. Specialties include: creative leadership, branding and working with marketing and engineering teams to create highly-effective visual communication. Background in technology, digital distribution and e-commerce, gaming, toys and publishing.

EXPERIENCE

Director, Creative | Design, PlayStation
DEC 2016 - PRESENT

  • Worked with global design and marketing leadership to redesign branding and logo system for all streaming, membership and e-commerce services on the PlayStation platform.
  • Lead overhaul of creative processes for more brand-focused and effective e-commerce sale campaigns.
  • Worked with product and marketing teams to overhaul copywriting on on-boarding and app store channels as well as the copy for campaign creative.
  • Developed team of brand experts and advocates through 1-on-1 mentorship, brand workshops, and educational documentation.
  • Established new design production processes that reduced time spent on projects from days to hours and reduced churn in the review process.

sr manager of global brand creative, Playstation network
jul 2014 - DEC 2016

  • Lead visual communications and design strategy for the launch of streaming TV service PlayStation Vue and PlayStation's partnership with Spotify.
  • Established visual style for new products and services.
  • Produced lifestyle photography from establishing the look and feel, producing shot lists and sourcing photographer.
  • Established creative vision for architecture and UX for global web presence.
  • Lead and mentored a group of in-house and contract designers
  • Provided guidance for key internal and 3rd party stakeholders for all streaming service brand initiatives.

Associate Art Director, Sony Entertainment Network
Oct 2012 - jul 2015

  • Designed architecture and UX for planned redesign of site.
  • Art directed design team and outside vendors on all web marketing for overall brand.
  • Art directed experiential design strategy for SXSW 2013, improving SEN presence at festival.
  • Directed photo shoot for SEN product photography, developing a more natural and authentic feel for use in global marketing campaigns.
  • Developed music service brand strategy and visual social networking strategy for America territories.
  • Mentored Brand Strategy designers and Video PlayStation Store production designers.

Graphic Designer, Sony Entertainment Network
Jan 2011 - Oct 2012

  • Concepted marketing campaigns for SEN services, including high-profile launch campaigns in new territories and at conventions.
  • A key player in the development of SEN brand, developing the visual framework and brand kits.
  • Wrote creative copy for several key SEN brand campaigns.
  • Created property-specific PlayStation themes and campaigns.
  • Assisted Creative Director in providing feedback to outside vendors and in-house design staff.

Designer & Illustrator, Hasbro
Mar 2009 and Ongoing

Created identity, packaging and illustration for several product lines including My Little Pony, My Little Pony: Equestria Girls, Mr. Potato Head, Weebles, Baby Alive: The Crib Life and several exploratory identity concepts for Hub network animated programs. 

Designer, Various Clients
Mar 2010 - Jan 2011

Freelance design clients included: Whole Foods Markets, Sony Pictures, Kraco Enterprises, and others. 

Graphic Designer, Tokyopop
Jul 2007 - Mar 2010

  • Developed a variety of identity systems for a diverse range of graphic novel properties and overall corporate brand.
  • Created logos, book covers, style guides and merchandise (sneakers, skateboards, t-shirts) and marketing materials.
  • Managed engineering vendor for corporate site.
  • Managed implementation and design of paid advertising.
  • Served as copywriter for website and products.

EDUCATION

Loyola Marymount University

BA, Studio Arts: Graphic Design
BA, English: Writing

Graduated magna cum laude, 2007.