PlayStation Store’s Holiday Campaign is a massive, 5-week long, annual event where gamers can find a deep catalog of games on discount. Veteran fans of PlayStation know to look for the best deals on games and entertainment. For those who just received their first PlayStation console this holiday season, this experience with PlayStation Store will be their first.
The brand design team works to ensure that this memorable moment will inspire joy and delight in PlayStation fans and remind them of what drew them to gaming and PlayStation in the first place.
Project team
Project Management: Sheila Tolentino, Natalie Martyn, Alisson Correa Leonne
Creative Direction: Chelsea Windlinger | Design Lead: Michelle Rugel
Production Designers: Colleen Fujimori, Josiah Serrano, Shane Carey | Motion Designer: Ryan Walker
Holiday Headquarters
The landing page for the campaign is located on the PlayStation 4 console. Users can navigate to a deep library of catalog offerings from the initial navigation — or scroll right for more holiday themed promotions.
Landing page “Hero”
Full length of landing page on PS4 console
Supporting Sales & Promotions
The brand design team supported in the creation of 5 supporting promotions, each requiring unique but cohesive messaging and doing.
Animated social
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